Starbucks Indonesia has opened a coffee experience center at its Dewata Coffee Sanctuary in Bali. As a new facility, coffee enthusiasts can experience Indonesia’s rich coffee heritage by showcasing how the roasting process can elevate Indonesian coffees' unique quality and diverse flavor profiles.
Spanning over 140 square meters, the Coffee Experience Center provides the latest addition in a series of interactive coffee from the seed-to-cup journey, bringing together coffee sourcing, roasting, brewing, and serving for customers to explore in one place. With the interior design dominated with copper tones and traditional Balinese Besek baskets, the Coffee Experience Center was designed with the same materials as the Starbucks Dewata Coffee Sanctuary including terracotta brickwork and terrazzo floors.
Customers visiting the new Coffee Experience Center can also learn how Starbucks applies responsible sourcing practices working with the Indonesian coffee farmers at the Farmer Support Center in North Sumatra to ensure sustainable farming practices that improve the resilience, quality, and size of harvests.
“We want to reaffirm our commitment to supporting coffee farmers in Indonesia by working closely with the Farmer Support Center to ensure a sustainable future of coffee for all. We are very proud to make another milestone by opening the Dewata Coffee Experience Center. We are serving a range of Starbucks coffees, all locally grown, sourced, and roasted exclusively in Indonesia, starting with coffee from the Aceh region,” said Anthony McEvoy, Leader of Starbucks at PT Sari Coffee Indonesia.
Starbucks has sourced high-quality Arabica coffee from Indonesia for 50 years and is the largest buyer of Indonesian coffee in the world today. “Indonesia has played a unique and important role in Starbucks’ journey since the beginning,” said Tim Scharrer, Managing Director and Vice President of Starbucks Coffee and Cocoa. The launch of the Coffee Experience Center coincides with Starbucks’ 20th anniversary in Indonesia.
Experience The Complete Journey of Coffee
There are some classes Starbucks Dewata Coffee Sanctuary provides to the customers: Dewata Coffee Tour, The Art of Coffee Pairing, Latte Art & Espresso Basic, Coffee Tasting Flight, Latte Art. Experience and Harmony of Coffee & Food. To experience these classes, customers only need to pay to start from IDR 100.000 to IDR 500.000.